Social Media

To achieve my personal development point on social media alongside James we decided to create an example Facebook page to demonstrate how we would produce content for it and the style of content that we would produce for it. It also allowed me to experiment with creating a short-form video.

https://www.facebook.com/HYHTNTYIR/

In terms of the content that we put on the page, it was relatively straightforward and wasn’t overly complex to me making two short-form clips from parts of the podcast to try and get people to listen to the podcast in full, however we did not want to publish the podcast to the world so didn’t include a link, this page is purely to serve as a demonstration.

It did allow me to social media skill as I have published on social media before, but not video content and it allowed me to experiment, it also allowed me to see that if I want to be able to make it in radio this an area I would need to work on as my captions are not overly good and I don’t really know what language I should be using to target Radio 1’s audience.

In the future, I would also film the podcast and release the best bits in terms of video as video instantly does better. To do this in future we would utilise a 360-degree camera in the middle of the room recording everything meaning that we could make the content more interactive and as a result get more listeners. I also was really struggling to find the content from the podcast to put up as I was worried that we could have copyright issues due to us not owning the right to the clips.However, the process did do what it was supposed to do as it allowed me to develop my understanding of social media and improve my skills on premiere pro even if they were basic videos that only had an image and audio embedded within it.

Learning Objective- Experimental content

As has been demonstrated in previous blog posts about Radio 1’s current podcasts here. I believe that we have created something that is innovative and experimental as Radio 1’s current podcasts bar one are not intended to stand on their own as they all accompany a pre-existing radio programme that airs daily such as the Breakfast show or Greg James’ drive-time programme. Whereas our podcast will be a stand-alone item that is intended to be a stand-alone podcast which is what the brief asked for, despite it also saying that some may be broadcast in the early hours of the morning.  There are also very few podcasts that are clip-based with the ones that I discussed in this blog post proving this point, bar We Need To Talk About which is clip based but isn’t really a comedy podcast in the grand schemes of things, however, it is panel based.

 

Whereas Radio 1’s older comedy output which I talk about here is much more risky in terms of what they talk about and much more spontaneous than what is outputted today and these older programmes also had a lot more political discussion within them such as skits that involved politicians whereas nowadays this does not exist.  This is where Have You Heard The News- The Year in Review can come into its own as it is experimental as Radio 1 doesn’t output any is comedy, it is more under the entertainment strand such ass the 8th by Charlie Sloth and Greg James’ programme. It also doesn’t touch politics in any of it’s output. Furthermore, not many podcasts talk about Politics or are clip based meaning that we are innovative in the way that we put together our programme as we have mixed creating a  live radio programme with a stand-alone podcast and our recording process was based on a live programme that we edited to make a podcast  utilising a different approach.

 

Overall I believe this demonstrates I have achieved my learning objective of the podcast being experimental and the content of the podcast is not safe as it is an unmediated conversation about topics that people have differing opinions on and the approach that we have taken in creating the podcast has also been different from content that currently exists.

 

 

 

Project Management Skills

As my first learning objective is centred on improving my project management skills it is vital that i understand the basics of these, however, project management skills are much more than just one individual skill instead is a mixture.

This mixture according to a blog post by the company LiquidPlanner suggests that is a multitude of six:

The first being communication as you have to be able to convey ideas and thoughts to the various teams that are involved in creating this project. According to this blog, the easiest way to improve your communication skills is to do presentations and work in various group projects, I would argue that I have however been doing this already to some extent by doing presentations within the degree programme and I work in various groups both for university projects and outside of this.

The next is leadership as you are seen as the person who is in charge of the project overall and this means that it is key to be able to delegate things to other people as well as understand what you want to achieve in the project.

 

The third skill that is needed heavily relates to the previous two is team management as this is needed to ensure that the project is successful as you must make sure that the teams that work for you see through their jobs and help to sort out any issues alongside being able to lead these teams to fulfil them, directly correlating to leadership.

 

The fourth skill is negotiation as you must be able to settle any disputes that arise when undertaking the project and making sure that all the parties that are involved in the project are happy with the final outcome, this heavily relates to being able to effectively communicate with people so that jobs are done and that you are able to talk to one another.

Organisation is the fifth skill needed to be a good project manager as you must be able to organise yourself to stand a chance at being able to organise anyone else who is working with or for you

Finally, risk management is mentioned as you must be able to foresee any potential problems that may occur when the project is being undertaken and plan to avoid them, so for us this could be the risk of us not having enough contributors due to someone dropping out, or no one wanting to be involved and we would need to  resolve this by having people on backup that we could ask.

6 Essential Skills for Project Managers

I would say that i have utilised all of these skills in doing this project as there have been numerous occasions where I  have needed all of these skills to complete things to allow the completion of the project as a whole, for example finding contributors used a combination of communication, negotiation and organisation to make sure that a date had been set and that this had been told to the contributors and that they knew about everything they were being asked to do.

Learning Outcome- Confidence

I did some research on how to improve my confidence in approaching people to be involved in the project.  The first article I read was from Poynter which suggested 5 ways in which you can improve your confidence and be less shy/embarrassed in how you approach people, despite being based for a journalist there was still a lot of things to consider.

 

The first thing was that I have a professional responsibility to talk to people and ask people if want to be involved within the project due to it being vital for the success of the project as a whole and if I were in a professional environment it would be vital as the project wouldn’t be completed and we wouldn’t gain an income.  The next point was that the job role should be the encouragement to make you speak to people as this should act as the motivation.   The next thing I learned from this article was that it is vital to have clear-cut research around the person you are going to ask to be involved alongside having dates and times that you would like the potential contributor to be free on so that they can be involved.  The final two things that I took from this article was that it is very important for me to stop worrying about the potential outcome of an email/telephone response and just do it and I can relate to this one with particular effect as i’m guilty of doing this. Finally, the notion that practice makes perfect is referenced as the more time you ring or email people the less stigma you have about talking to people.

https://www.poynter.org/news/5-ways-journalists-can-overcome-shyness-during-interviews

 

The next article I read was from the website Matador network which gave me the following pointers:  The first is that you shouldn’t deliberate asking people and you should just do it as the more you ask people, the easier it becomes to do.  The second thing was that you shouldn’t apologise for ringing people or emailing people to ask them as you shouldn’t be ashamed of what you’re doing. The penultimate thing is that you should have courage in asking people to be involved as eventually some people will say less to being involved in the programme idea that you have. Finally it is vital that you know what you want from the person and don’t lie to them about what you want them to do and why you are asking them to be involved.

How to approach strangers for interviews

Ultimately it is vital that i conquer this lack of confidence to both be successful in the project and in the general environment of  where I want to work as i will be required to speak to people and ask questions alongside asking them if they would like to talk about themselves and if i can’t do this then i will be unlikely to break into my chosen career let alone keep a job.

Social Media usage

As one of my learning objectives revolves around getting a better understanding of how social media works as it is vital that I understand how effective social media is created.

In regards to Radio 1’s social media output, this spans Facebook, Twitter and Instagram with each of them having a different way of being approached and vastly different content on each platform. For example with Radio 1’s Facebook page, it heavily utilises video content which has varying places it has come from, for example, some clips from a BBC Music tv programme or small extracts from programmes that have been commissioned for BBC Radio 1’s Iplayer channel, or things that have been filmed in Radio 1’s own studios. This shows that Radio 1 in terms of its Facebook output utilises a heavy amount of video content rather than static pictures to keep the viewer engaged. It is also worth noting that the video clips do not normally exceed 1 minute in length so that that viewer stays engaged to the content rather than switching off halfway through due to it becoming boring.

 

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BBC Radio 1 (2017) BBC Radio 1 Facebook [Facebook] 31st October- 5th November. Available from: https://www.facebook.com/bbcradio1/ [acessed 6th November 2017].

 

The next social media site is Twitter again this is used very differently to that of the others. Twitter does use video to an extent but this is not to the same level that the Facebook page uses however the length is still under a minute and there is often cross-promotion of videos as some videos that appear on Facebook may also be on Twitter.  The differences are though that Twitter uses more links to other content such as BBC blogs or full online content such as Live Lounges etc. The other thing that Twitter is used for more heavily is the usage of gifs that have come from relevant content such as music videos or interviews to make people laugh or interact with the content more. Finally, the advantage of the Twitter is that is that it is a lot easier to cross-promote content as Radio 1 can subsequently retweet things such as one of their presenters tweeting about the show or an artists tweet about them being on a show.

 

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BBC Radio 1 (2017) BBC Radio 1 Twitter [Twitter]. Nov 4th-  Nov 6th. Available from: https://twitter.com/BBCR1 [acessed 6th Nov 2017].

The next site that is worth mentioning is Instagram. Instagram is utilised mostly for short-form video content that goes in tandem with radio 1’s actual radio output, meaning that these clips directly promote the show rather than say another BBC programme or service. Alongside this are the photos that are put up on Instagram, these are not just photos of everyday things in the studio but more focused around events, e,.g when I looked there were photos from the Radio 1 rocks event alongside photos of presenters with guests etc to encourage people to listen.

 

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BBC Radio 1 (2015) BBC Radio 1 Instagram [images]. Available from: https://www.instagram.com/bbcradio1/?hl=en [acessed 6th November 2017].

Ultimately what I need to grasp is that all the social media platforms have different roles but all of them should be utilised. This means that for our programme we would potentially create a 40-second video of the funniest bits to try and encourage the listener to tune in which would go on all 3 social media sites, to support this we could then take some photos of the recording session to place on Instagram to build a social media presence for our programme and get people to listen to the programme which is ultimately what you want to happen.

 

 

 

 

 

 

Gaining an understanding of how social media is used in Radio 1’s current output also allows me to fulfil my learning objective which is based on social media and learning how it is used in its current context to produce a multi-media presence for radio which is now more important than ever as has been demonstrated above and the frequency of the content that is outputted.