Category: Aims & Objectives

Objective:

The project will be an hour-long radio programme that takes a satirical view of current affairs and events that have happened within the year, making use of clips and contributors. It would be intended for a Radio 4 audience and would most likely be aired on a Saturday afternoon.

Project Aims:

To create a  half-hour radio programme around current affairs that works well on the Radio 1 network and has the correct treatment for its audience so that it would be aired.

Have a five-person panel that is diverse and varying in terms of their political beliefs as to make the programme interesting, with at least one of these from a journalistic background so that we are able to make the programme have some sort of credibility as to what is being said.

Achieve balance and make sure that the programme abides by this due to it being key within the BBC’s editorial guidelines.

Make sure that the programme is entertaining to the majority rather than a few to make the audience feel that they can relate to what is being said.

Create strong supporting content for the programme e.g Social media assets and videos due to changing nature of the media world and radio’s constant evolution.

Within this section I will outline my personal objectives and why I have chosen them for this project and how they will benefit me for the workplace.

Too my improve my project management skills:  Within any organisation that I work in after university I will be expected to be able to work on a variety of projects with varying goals and help the organisation to achieve them even if this unrelated to what i have studied. This skill also needs to be developed as it itself includes a variety of skills such as teamwork, negotiation and leadership which again are key to any workplace. It is also of particular importance in the broadcast industry due to freelancers meaning that you could be working with someone new every day.

To gain confidence in speaking and approaching contributors to ask them to be involved in projects:  With any radio project in industry, you will be expected to find relevant contributors and approach them to see if they would like to be involved in the programme that you are working on. This means that if you are not successful in finding people you are very unlikely to be able to keep the job for a long period of time, making it a key skill.  Currently, when I do this I have a stigma surrounding it and I know that this needs to be removed to be successful in the industry.

To develop a more concise knowledge of how pitching to BBC radio networks works.  The reason that I need to work on this is that the BBC is making a significant number of its programmes available for tender both from in-house and external teams over the next 10 years under the BBC’s compete or compare strategy (BBC,2015). This means that if I was to work for the BBC or a production company i would be expected to have a knowledge of how pitching to the BBC works and without I would be unlikely to receive a job offer.

To be more experimental in how the final piece sound and at the same time abide by the BBC technical requirements: I belive that my previous work has played it ‘safe’ so I would like to experiment with sound design and microphone placement to make a more exciting piece rather than by simply following the same production process that I have been using in the past.

To develop my multiplatform skills, such as social media and basic video editing: This is a vital skill in the industry due to radio becoming more and more intertwined with other media formats so it is crucial to be able to do basic multimedia related tasks, furthermore, it is also important for me to show an awareness that radio is not simply just ‘radio’ anymore in today’s media network.

My final objective is to have a strong portfolio piece that will help towards having a career. This is a vital thing for me to have as i intend to have a good portfolio as this will make getting a job significantly easier than it would if I didn’t. Alongside this, this piece of work varies dramatically from pieces I have done before as this is my first ever comedy programme and will not contain any music within it.

http://www.bbc.co.uk/mediacentre/latestnews/2015/compete-or-compare-radio